Das Auto ist der Deutschen liebstes Kind und wird entsprechend gehegt und gepflegt. Als zuverlässiger Begleiter für den Weg zur Arbeit, auf der Urlaubsreise oder beim Einkaufen wird das Auto von über 60% der Deutschen geschätzt.
Zu Informationszwecken und zum Kauf greifen immer mehr Konsumenten auf das Internet zurück. In zahlreichen Onlineshops finden sich Angebote rund um das Thema Auto und individuelle Mobilität. Die Palette reicht von umfangreichen Zubehör, wie Reifen oder Schonbezüge, über Tuning Ausrüstung bis hin zum richtigen Werkzeug und Ersatzteilen für kleinere Reparaturen.
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